About Us

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                                   A new Station is born... 

    3 Stones TV is Kenya’s first Kikuyu-language digital channel broadcasting on the free-to-air KBC Signet Digital Platform and on GO TV, StarTimes and ZUKU subscription platforms. 

    The station went on air on 2nd November, 2012 with a full line-up of locally-produced programmes. The programmes are broadcast in the Gikuyu language, and in English and Kiswahili. 

• The channel is targeted at the Kikuyu-speaking population based in the Mt. Kenya region, i.e. Nairobi, Kiambu, Muranga, Nyeri, Kirinyaga counties, Nakuru and Uasin Gishu Counties and in other parts of the country. 

•   Broadcast digital television offers many advantages;

•   It provides improved picture and surround sound i.e. enhanced

  audio

  It provides interactive video and data services that were not possible with analog technology

  It will enable broadcasters offer multiple programming choices called multicasting, and interactive capabilities. Multicasting will allow broadcasters to offer several channels of digital programming at the same time, using the same amount of spectrum required for one analog program.

  Broadcast digital television will also allow several multi-media applications such as internet television – live streaming, video on demand (VoD), paid subscription using a standard http protocol and mobile platforms. The availability of higher bandwidth and faster connection speeds as a result of the ongoing installation of the fiber optic network will mean more Kenyan consumers will have access

  to the Internet. 

                                       Why 3 Stones TV?

 The last 20 years have seen a growing pride in our identity as Kenyans and a yearning for the re-discovery of our cultural history. Many Kenyans are concerned about the loss of the vast cultural knowledge possessed by our forefathers concerning all spheres of life as well as the continuing erosion of traditional values through the propagation of western values in both foreign and locally-produced television content.

While acknowledging that culture is dynamic, 3 Stone TV’s objective is to fill this ‘niche’ by providing the Kenyan television viewer

with a local-language ‘Kenyan History Channel’ - a television channel that records our rich oral history and vast cultural knowledge as well as contemporary affairs, in order to inform and to instill dignity and pride in our rich history and our accomplishments as a people."

3 Stones.tv connects with the viewer; the channel shares his heritage and speaks his language, it identifies with his hopes and aspirations and shares his dreams."

3 Stones.tv more than any other television station targeted at the Mt. Kenya audience, helps brands connect with their consumers."

                                  People behind 3 Stones.tv

3 Stones.tv was founded by Rose Kimotho who founded and run Kameme FM a local-language radio station, and K24 television before selling both stations in 2010.

The team includes David Kimotho who is the Marketing Director. David was previously Operations Director at Kameme FM and K24. The team also includes young and dynamic Kenyans like “Kihenjo”, Kenya’s leading Kikuyu comedian.




                         A Rapidly Growing Audience Reach...

3 Stones.tv has a rapidly growing audience around the country

•   KBC Signet has to date rolled out DVB-T2 transmitters in 7 cities and towns around the country; Nairobi, Mombasa, Kisumu, Nyeri, Meru, Nakuru and Kisii

•   Pan Africa Network Group (K) Co. Ltd. who operate StarTimes has installed DVB-T2 transmitters in 10 cities and towns; Nairobi, Mombasa, Kisumu, Nyeri, Nakuru, Meru, Eldoret, Webuye, Kisii and Malindi 

•  The ZUKU satellite footprint covers the Eastern Africa region; Kenya, Uganda, Tanzania, Rwanda, Burundi and Malawi 

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• Following the Court of Appeal ruling in March 2014 that the country migration from analogue to digital broadcasting should be implemented from September 2014, the pace of the roll out of DVB-T2 transmitters to cover Kenya’s rural areas is expected to intensify between now and the end of the year resulting in a growing audience for 3 Stones.tv

                           Creating Cultural Awareness

 3 Stones TV gives viewers explicit appreciation and acknowledgement of our culture through programming that reconstructs and enlightens, and that gives proper status to our rich cultural history.




                  Dynamic Contemporary Programming

Culture is dynamic. 3 Stones TV also carries programming on contemporary issues that affect all aspects of life today including news analysis and current affairs. Our range of dynamic programmes are broadcast in the Gikuyu language, and in English and Kiswahili.

                Helping ‘Connect’ Brands with the consumer...

•         Primary target group – the ‘Belonger’

•   Like the ‘Traditionalist’, the ‘Belonger’ has a rural background. He is 35 years+, married with children. He is a civil servant, teacher, trader, manager, administrator, businessman, a farmer (small-scale to large).

•  He is conforming and cautious. His goal in life is to make sure his children have a better quality of life than he/she had. He/she therefore places great importance on education. He works hard to ensure a ‘better life’ and saves to buy a plot, a house, a car, a matatu, a truck/pick-up, goods for trade from Dubai, to build a permanent house in his rural area, etc. 

•   He is conservative in outlook and disapproves of overtly “Western ways/ habits” (e.g. women being equal to men, gays, skimpy dress,etc). 

•   He enjoys ‘goat-eating’ sessions with friends and week-ends up-country/out of the city. .He/she is very proud of his identity as a Kikuyu and ensures that his children speak the language. Although he/she has friends and acquaintances from other ethnic groups and can speak Kiswahili and/or English, he will converse in Kikuyu at every opportunity.

•   He/she is conservative in outlook but despite this, considers himself/herself ‘worldly’ and well-informed. He keeps up with world news and saves to buy ‘modern appliances’ (DVD’s, fridges, flat-screen tvs, e.t.c). She/he shops at supermarkets and wears imported clothes (from Dubai/China) as well as have clothes tailored locally. He owns maisonette/house in Ngong/Kitengela /Plainsview/Buru Buru/Loresho and owns a car (Toyota/4-wheel drive). 

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    Educated. In employment/business. Earns additional income from “home” – tea/coffee/dairy cattle/produce. 

•   He purchases Kikuyu music, both secular and gospel. He and his wife watch Citizen/NTV/KBC and Family TV. They listen to Kameme FM, Citizen Radio, Inooro FM 

                          Vision & Mission Statement

 Vision 

To help rediscover our identity and instill dignity by producing content that informs and entertains on our collective history, our vast cultural knowledge as well as contemporary affairs while

respecting and promoting African cultural values. 

Mission 

Three Stones TV enriches your life by bringing you world-class broadcast content that reflects your values, hopes and aspirations through programming that records our rich oral history, cultural knowledge and contemporary affairs in order to

instill a sense of dignity and identity in you as a Kenyan.

We employ the best talent available and the latest digital production equipment to bring you content that is both inspiring

and relevant while ensuring a return to our shareholders.

                                     Core Values

  Respect - 3 Stones TV respects our society’s traditional values and recognizes the role of individuals, elders and the family unit

• in promoting these values. 

    Integrity - 3 Stones TV maintains the highest level of integrity in all television productions and administrative activities and we maintain and report all our records accurately.

•   Teamwork - 3 Stones TV supports every individual to realize their potential because we recognize that it is only by promoting each other and working together that we can achieve our goals.

•   Quality - 3 Stones TV employs the latest digital production equipment to ensure we produce world-class quality broadcast content.

•   Diversity - 3 Stones TV recognizes that our society is made up of diverse communities and cultures and believes that our strength as Kenyans lies in our diversity. 

•   Financial Sustainability - 3 Stones TV makes strategic business choices that ensure we have sufficient financial resources for future growth.

•   Partnerships - 3 Stones TV nurtures and promotes its relationships with all its partners including our viewers, advertisers and suppliers

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